This video was an ad for Univates, a collage in south Brazil.
The project was made for a presentation for the new students of the university to know more about the school's new platform.
Breakdown
The animation was privileged by the illustration style, which allowed me to explore a bunch of tiny details that combine, making a really cool animation.
In this video, I explore a few of my favorite techniques, such as icons and character animations.
Frames
The illustration went for a cool and fresh look that relates to the client's target audience, which is the new students.
And the whole video was brought together by a consistent background and on a seamless loop, like the client asked for.
Credits:
Direction and Script: Vitoria Silveira
Illustration and Art Direction: Matheus Brito
Animation: Moises Izaías
Music: Shake It - Aakash Gandhi
Agency: Bistrô
Client: Univates